Cibercomunicación : ¿necesidad o satisfactor? Análisis de facebook desde las necesidades axiológicas

Abstract

The article focuses on the analysis of the social network Facebook as potential means creator of satisfiers to axiological needs of human beings. It also develops a theorizing process about social networks from studies in communication, as well as the positioning of the world of life and the beginning of intersubjectivity of the Theory of Communicative Action of Jurgen Habermas, within new media. A deconstructionist model is developed; it helps us define the identification experience of satisfiers’ needs in a group of users in this social network. An approach to a revolutionary phenomenon is achieved in the current educational scenario where a net is conceived as a place where users reproduce their group dynamics and reproduce mostly their social tissue of the existing environment in the virtual world.