El employer branding o endomarketing: como estrategia para el fortalecimiento de la cultura organizacional y la satisfacción del usuario en Clínicos IPS.

Abstract

This essay aims grade publicize the endomarketing or employer branding as a strategy for companies wishing to promote an ideal working environment in connection with the guidelines of the promise of enterprise value, which is generated sense of belonging facing employees to their work, which is reflected in the good service. From the area of customer service we can see the organization both internally, and externally, for that reason we start with this area to know the perception of workers and external customers or business users.