Metodologías, técnicas y herramientas de la investigación enactiva en comunicación : análisis y prescripción mediante marcas de racionalidad comunicacional

Abstract

This article presents definitions and recommendations to the implementation of one of the techniques on strategic communication methodologies: analysis and prescription using communicational rationality marks (MRC). It places technique on enactive investigation’s environment as a methodological position. Details the sum of steps and procedures required for its application on the process of communication strategies design as fluids algorithms. Presents used tools and examples of the results obtained on different cases this technique has been used.